ART DIRECTION
Conforming with the brand guidelines for each company, I applied my natural creative flair and marketing understanding to design concepts and style photoshoots for all channels including social, advertising & email marketing. Creating a campaign that has an instant, positive impact on the consumer which in turn promotes the product or brand being advertised and ultimately affects the consumer in a positive way encouraging a purchase. From mood boarding composition, lighting & tone, sourcing props to liaising with the photographers and videographers.
CLIENTS
FEELUNIQUE, CHAPTER THREE & CULT BEAUTY
CATEGORY
ART DIRECTION
YEAR
2017-2022
