EVERGREEN
A beautiful set of Cult Beauty brand led assets for use. Key goal was to increase agility and facilitate our digital channels with a wide range of category-focused imagery. Imagery featured models and showcased key product categories and product application, but not packaging so we are not limited to how we can use them. We supported key NPD and best sellers. This shoot enabled us to retain / build our brand identity, with minimal brand campaign moments.. It also allowed us to dial down the reliance on 3rd party images, so we can showcase our own brand identity.
