UP CLOSE ON SKINCARE

To build awareness of Cult Beauty as the destination for all things skin care, whilst leading the way in celebrating real skin. All about getting up close and personal with your skin to help you to celebrate every inch of it — real and unfiltered.

Up close on Skin Care celebrates skin in all its glory, championing the real: no filter, no foundation. During lockdown, we’ve grown fixated on our face, and picking at every single flaw. Constantly watching ourselves on zoom took a toll on us, and 1 in 10 women has noticed more flaws in her appearance while being on video calls.

Going up close on all things skin care. Our skin is the largest organ of the body, it’s constantly changing and adapting with us as we grow. Instead of adding more and more on top of our routine, we need to understand what it is our skin needs and wants at the core. We need to care for every part of it: not just the surface, but all the layers underneath.